In-depth analysis of hardware industry market trends leads to comprehensive innovation
As we all know, China has become a major hardware manufacturing country, but the total export value of the hardware industry is only a few percent of the total production. Before the financial crisis, the total output value of the hardware product industry reached 800 billion yuan, and has maintained a growth rate of more than 15%. Among them, exports reached US $ 50.3 billion, accounting for only 6.28%. Luo Baihui, secretary general of the International Mold, Metal & Plastic Industry Suppliers Association, said that if China is to become a manufacturing power, it also needs a number of powerful hardware manufacturing groups to form a number of distinctive hardware manufacturing centers with international fame. By 2020, the proportion of China's industrial added value to global industrial added value will increase from 5.72% in 2000 to more than 10%. The proportion of China's manufactured goods exports to global manufactured goods exports should increase from 5.22% in 2000 to more than 10%. Management experience, management methods, and management talents all face challenges. The management of the market, the management of prices, and the management of promotions are all at a medium or upper level. China's hardware business management model has not yet embarked on the road of real agency.
Many of our hardware companies have diversified strategies, and at the same time there is excessive competition. Many domestic manufacturers and brands are not prominent in their main businesses and their core competitiveness is poor. At present, Chinese enterprises are relatively small, and they should not do everything in an emergency. Instead, they should first make the best products. The products of world-class companies often give a very clear impression.
At present, it is difficult for China's hardware manufacturers to obtain funds, and even if they can obtain funds, the scale is very limited. The design capabilities and level of multinational hardware companies and processing methods are higher than ours. They all have advanced design reserves, and we lack both funds and technology. Most Chinese hardware companies operate with debt, lack the ability to transform, and their products are on the same level. Therefore, the development of hardware enterprises is very difficult, often forced to do nothing, and plunged into a price war.
Multinational companies have established modern enterprise systems with clear property rights and are operational. Even though our traditional hardware manufacturing enterprises have been listed, there may still be a strange circle. Hardware companies with standardized operations still have some traces and imprints under the traditional management mechanism, because they are born out of the traditional mechanism. of. Such mechanisms and traces restrict the display of competitiveness.
Many people think that foreigners do not understand the Chinese market. In fact, foreign manufacturers will use high salaries to invite Chinese local talents and are willing to spend money to buy information. The service is very standard, not only does not discount money, but also has the ability to make profits, and uses economic means to promote the improvement of their service standards. Establish effective information channels and quick response decision-making channels, and Chinese hardware's response to market supply often lags, and we often lack decision-making and even delay business opportunities when making this decision. Foreign hardware manufacturers take the laws of the host country as the criterion and never engage in commitment competitions.
Products include manual and power tools, automotive diagnostic and repair equipment, diagnostic technology and related products, which are widely used in automotive, aviation and other commercial fields. The US hardware tools market has a market capacity of $ 40 billion. China's hardware exports account for only a few percent of the total. Expansion of overseas markets is just the beginning. To go abroad, there is a lack of transnational elites and trade experience. The demand of the Chinese market itself is growing. Many foreign companies come to China to produce, and they value the Chinese hardware market more.
Chinese hardware companies have a high degree of familiarity with languages and markets, and relatively understand the needs of culture. Therefore, the possibility of establishing their own brands is higher. Foreign hardware companies that have entered China are well-known multinational companies in the world. They have good reputation and can provide users with high-quality products and perfect services. However, the domestic hardware market is undergoing transformation. The traditional large business economic federation, trade federation, Hualian system and Jiaotian system are all associations with no economic relationship, waste of resources and high marketing costs for enterprises. Most Chinese hardware manufacturers focus on the domestic hardware market.
We will coexist with them for a long time, which will undoubtedly form an absolute challenge and pressure for Chinese hardware companies. Compared with the international hardware market, there are still many gaps in the domestic hardware market. With China's entry into the WTO, China's hardware industry has achieved an important position worldwide. Chinese hardware companies have a place in the world and are on a par with leading global hardware companies. Many world-renowned hardware companies have entered the Chinese hardware market.